Rob Charles
Career Summary
A creative, warm-hearted, results-oriented professional with 18 years of diversified experience in marketing and multimedia production and development. An enthusiastic and skillful communicator with proven expertise in:
- New Business Development
- Initiating Projects & Tasks
- Customer Relations
- Producer
Experience
Breakthrough Productions LLC
2004-Current
Freelance video production, marketing and consultation.
Integrity Global Marketing
2001-2003
I.G.M. is an international direct response production and marketing company. Responsible for such brands as; The Stimulator (over 1 million sold) , TaeBo (over 100,000,000 sold) , Alexis Vogel Cosmetics (New product launch) , Anybody Can Draw (new product launch).
Manager of New Product Development
- Responsible for new product analyst and strategic partnerships
Producer
- Expertise in all aspects of infomercial production
- Post production credits on;
- “Taebo Inspirational”
- “Taebo II
- “Taebo Total”, produced exclusively for QVC
- Post production supervisor on; The first Taebo DVD series, “Taebo Get Ripped”
Total sales for all of the above video and dvd products over 65M in 2 years!
- Producer; “Anybody Can Draw” video series, (15 shows)
- Writer, Director, Producer;
- “D.A.R.E.” Public Service Announcements, 5 total, 15sec. And 30 sec. spots
- Taebo apparel up sell commercial on all TaeBo product
- Line Producer;
- Anybody Can Draw” infomercial ( 57 live interviews across U.S.)
- “A day in the life” Indy Racing Series
- Billy Blanks Biography, ( worked with A&E producer on script)
Corporate Media Group, Inc.
1998-2000
Executive Vice President Marketing
- Responsible for overall sales strategy, developing new accounts, training new sales people.
- Increased sales over $21.5 million
- Develop sales leads, and customer relations, via trade shows, flyers, etc.
- Prepare Sales Contracts, and proposals for all accounts
- Train and supervise 5 Account Service Representatives
- Developed Video Production Division, “Visual Energy Studios”
AWARDS
- Prestigious Presidents Club- Awarded to executives who exceed predetermined sales volumes by a minimum of $1,000,000.00 (1998 & 1999)
- Top of the Charts Sales Volume- Awarded in 1999 for adding in excess of 20.5M in sales
Sterling Video Duplication
1993-1997
Senior Account Executive
- Responsible for contracting and servicing new accounts
- Developed and implemented Direct-Mail Video Program
- Personally increased sales by over $150,000 per Month
- Worked with Purchasing Agent in saving over 10% in raw materials costs
- Started new Video Production Division for Company, “Sterling Productions”
Media Systems, Inc.
1989-1993
Marketing Coordinator/Purchasing Agent
- Responsible for purchasing raw materials and Sales to Video and Audio Duplication Houses
- Develop Corporate Identity in market place, including Logo, Sales brochures
- Manage in-house sales and purchasing assistants
- Introduce customer service procedures, and train Customer Service Reps.
Small Business Owner: Masters Intl. Communications
1988-1989
Owner Sole Proprietor
- Sold both recorded and blank Audio and Video Tapes
- Experience in all aspects of small business, sales, accounting , manufacturing
- Developed all sales and marketing materials, and placed media buys
Current contact information:
Rob Charles
4944 Cindy Circle NW
Cleveland, TN 37312
Email: info@BreakthroughProductions.tv
(Home) 423-473-7786
(Office) 423-473-8578
(Cell) 423-544-0640